Aaron Freiwald, Managing Partner of Freiwald Law and host of the weekly podcast, Good Law | Bad Law, is joined by bestselling author, Emanuel (Manu) Rosen, to discuss his new book, If Anyone Calls, Tell Them I Died: A Memoir.
The Holocaust and its aftermath were not often discussed in families of second-generation survivors; in Tel Aviv in the 1960s, Emanuel Rosen grew up hearing the keys of his mother’s typewriter but had no idea about the battle she was fighting. In his latest book, If Anyone Calls, Tell Them I Died, Emanuel tells the story of his mother’s struggle but it’s a story that spans three generations. Emanuel tells the true story of grandparents, daughter, and grandson, and today, shares details of his family’s life journey with Aaron, a story filled with loss, guilt, lengthy court proceedings, secret letters, and love, while explaining the broader contexts of his book and how this incredible story is one that should serve as a stark reminder.
Emanuel is a bestselling author whose books have been translated into thirteen languages. He was born in Israel where he went to school, served in the army, and was an award-wining copywriter. After his graduate school education in the United States and a successful career as an executive in Silicon Valley, Emanuel turned to writing. His first book, The Anatomy of Buzz, was a national bestseller and his third book, Absolute Value (with Stanford professor Itamar Simsonson ), won the 2016 American Marketing Association Best Book Award.
Emanuel was previously vice president of marketing at Niles Software, where he launched the company’s flagship product, EndNote. His work has been featured in the Harvard Business Review, Time, Advertising Age, and many other media. If Anyone Calls, Tell Them I Died is his fourth book.
To check out Emanuel’s new book, If Anyone Calls, Tell Them I Died: A Memoir, please click here.
To learn more about Emanuel, please check out his website here.
Host: Aaron Freiwald
Guest: Emanuel (Manu) Rosen
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